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Refresh an article when its answer, evidence or practical instructions need a substantive change. Keep a short log of what changed and why. Updating a date alone does not tell the reader that the guidance was actually reviewed or improved.
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Keep a source log that connects each checkable claim to the exact supporting page, observation date and any relevant limitations. This makes review easier than a general bibliography with no claim mapping. Prefer first-hand documents when the article explains a product, policy or technical behavior.
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Before publication, hand over a complete package: approved text, checked sources, usable media, metadata and clear unresolved questions. The receiving editor should not have to infer permissions, authorship or commercial link treatment from scattered messages. A clean handoff makes responsibility visible.
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Write a headline that identifies the subject and the reader's task. Keep promises proportional to the article's evidence and scope. A specific, modest headline is more useful than a dramatic claim the body cannot support, especially when the page is shared without its full context.
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A usable brief names the reader, the problem, the proposed answer and the evidence available. Give the editor a clear scope with room for editorial judgment. A list of keywords alone does not explain what the article should help someone do or why the publication should carry it.
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Use an FAQ for genuine unresolved questions that do not fit naturally into the main explanation. Each answer should stand on its own, state important conditions and direct the reader to detailed guidance when needed. An FAQ is a reader aid, not a collection of keyword variations.
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Write alt text around the image's purpose in the surrounding content. An informative diagram needs its meaningful information conveyed; a purely decorative image may use an empty alt attribute. Review context before assuming that every empty attribute is an error or that every nonempty one is helpful.
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Structure the article around the task implied by the question. A reader comparing options needs criteria and trade-offs; someone learning a process needs ordered instructions and prerequisites. Start with that distinction rather than placing the same introductory essay on every subject.
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Use the description to summarize the page's useful answer and scope. It should help someone decide whether the article matches their question, not stack synonyms or promise an outcome the page cannot deliver. Write a distinct description for each article instead of reusing a generic brand slogan.
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Begin with the shortest accurate answer, then add the conditions that affect how it applies. Directness should remove unnecessary setup, not uncertainty or exceptions. A useful opening lets the reader understand the conclusion and decide whether to keep reading the supporting detail.
Read the guideExamples are illustrative unless an actual source is identified.
