The Name Retailer journal
Explore guest posting, publisher research, editorial writing and campaign measurement. Use practical examples, checklists and templates for your next placement.
Showing 1–12 of 31 articles · Page 1 of 3
Measurement
Inspect a backlink export's source, collection date, URL fields and link attributes before drawing conclusions. The analyzer can count rows and referring domains, but those counts inherit the report's coverage and freshness. They do not establish that every link is still live or relevant.
Read the guideMeasurement
Record the page change, timing, measurement window and other events that might influence the outcome. An experiment log should make alternative explanations visible. This is especially important when content edits happen alongside product launches, advertising or a website migration.
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An SEO content audit checklist helps editors decide whether an existing article should be kept as-is, refreshed with updated evidence, or consolidated with an overlapping page. Refresh an article when its answer, product instructions, or primary sources need a substantive correction—and record what changed and why in a decision log rather than merely bumping the publication date.
Read the guideMeasurement
Knowing how to measure SEO performance starts with defining the business question, metric, and data source before publishing content or launching a placement campaign. Separate search discovery (impressions and queries), site visits (clicks and engaged sessions), and completed business actions so your report never treats them as interchangeable. A reliable SEO measurement plan also documents baseline dates, attribution limits, and unavailable data.
Read the guideMarketplace
Build a placement budget from separate cost lines: publication, article preparation, revisions and any agreed fees. Compare complete quotes in the same currency. A low headline placement price is not necessarily a low total project cost when the writing and editorial scope differ.
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Track actual referred visits separately from publication-wide traffic estimates. Record the article or referring domain, reporting period and the measurement source. A placement's presence on a site does not establish how many readers clicked through or what they did after arriving.
Read the guideTechnical SEO
Check an article at narrow mobile, tablet and desktop widths with the same content and interactions. Readability depends on line length, spacing, headings and working controls, not just a lack of horizontal scrolling. Test the sidebar and tables with real long titles rather than a short sample.
Read the guideContent
Keep a source log that connects each checkable claim to the exact supporting page, observation date and any relevant limitations. This makes review easier than a general bibliography with no claim mapping. Prefer first-hand documents when the article explains a product, policy or technical behavior.
Read the guideContent
Before publication, hand over a complete package: approved text, checked sources, usable media, metadata and clear unresolved questions. The receiving editor should not have to infer permissions, authorship or commercial link treatment from scattered messages. A clean handoff makes responsibility visible.
Read the guideMarketplace
Review a sample of articles for usefulness, attribution, consistency and topical relevance. Keep concrete observations alongside the shortlist so another person can understand the decision. This is an editorial assessment, not a certification or a proprietary score calculated from a few visible pages.
Read the guideMeasurement
Report the starting value, ending value, period and calculation alongside a percentage change. A large percentage can come from a very small baseline, and a zero baseline needs special handling. The number should help the reader understand the observation rather than make a chart look dramatic.
Read the guideMeasurement
Select a reporting window that fits the question, and disclose why that period is useful. Keep comparison periods consistent and note material differences. A narrow favorable window can make ordinary variation look like a durable improvement, especially when the underlying counts are small.
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