The short answer
Create a delivery record with the actual article URL, publication date, final content and link details. Inspect the live result against the agreed brief before calling the work complete. Track corrections separately from traffic or search outcomes so delivery evidence is not confused with performance evidence.
A worked example
A fictional software buyer receives a published tutorial. The title is accurate, but the editor linked to an outdated resource. A delivery worksheet makes the mismatch visible: requested destination, observed destination, inspection date and correction status. None of those fields imply that the buyer gained leads or rankings from the article.
A practical checklist
- Capture the canonical article URL and the visible publication information. Check that the article is accessible and that its subject matches the approved brief.
- Inspect the destination, anchor text and link attributes. Record the observed values rather than copying the original request into the delivery column.
- Log correction requests and the later inspection outcome. Add referral or inquiry measurements only when you have access to reliable measurement data.
What to avoid
Avoid reporting 'delivered' before a live article exists or assuming that an accessible article is indexed. Do not claim permanent availability without an actual commitment. The rebuild's planning cart does not provide order tracking or fulfillment, so this worksheet describes a future operational process.
A useful follow-up
Does a published URL prove ranking improvement?
No. Publication is delivery evidence; rankings, referrals and conversions require separate observations and careful attribution.
