The short answer
Write factual claims so the reader can distinguish the supported statement from your interpretation. Link to the exact document that supplies the fact, then label any recommendation as your own guidance. Citation-friendly writing is a clarity practice, not a promise that an AI system will cite the page.
A worked example
A fictional article links to official image-format documentation but recommends comparing the actual encoded bytes in a local workflow. The format support claim belongs to the documentation; the comparison worksheet is the article's own practical suggestion. Combining them into 'the documentation proves our conversion always saves 60%' would cross the evidence boundary.
A practical checklist
- Identify the smallest factual statement the source directly supports. Avoid attaching the source to a paragraph full of additional unsupported conclusions.
- State the relevant conditions and observation date when information changes. Keep source names descriptive so readers know what they will open.
- Separate your suggested process from the sourced fact. Explain why the process is useful without implying the source endorsed your particular service.
What to avoid
Avoid using a reputable domain as decoration for unrelated marketing claims. Do not copy long passages or replace original reasoning with a string of citations. A professional explanation combines accurate evidence with useful context and an honest description of uncertainty.
A useful follow-up
Does citing an official document endorse my business?
No. It supports a specific fact when relevant; it does not imply a partnership, certification or endorsement.
