Domain planning

Plan a domain name for your business

Plan a business domain: choose a memorable name, understand registration, check hostname length and prepare an SEO-conscious website migration.

Start with the decision you need to make

A useful domain is easy for your audience to recognize and manageable for your team to maintain. Separate naming, registration and SEO checks so one favorable signal does not stand in for all three.

  1. Build and test a shortlist before spending money.
  2. Check registration and renewal terms with a registrar.
  3. If replacing an existing site, preserve equivalent URLs and plan redirects.

How to choose a domain name for a business

Build a memorable business domain shortlist, test names with customers, compare extensions and check registration before you commit.

How to buy and register a domain name

A beginner checklist for domain registration: verify availability, compare renewal terms, secure account ownership and connect website and email records.

Domain names, SEO and website migrations

Separate domain naming decisions from SEO claims, and plan a domain migration with URL mapping, permanent redirects, canonicals and monitoring.

Check a shortlist

Check domain name length, including internationalized names in ASCII. The tool runs in your browser and checks length without making availability or price claims.

What needs a separate check?

Confirm availability and eligibility with a registrar. Review name rights using relevant business and trademark resources. Inspect historical use before buying a previously registered name. Registration dates do not prove website age.

These English-language resources apply to planning worldwide. Local registration rules, currency, taxes and name rights can differ; check the relevant providers and authorities for your situation.

Browse related SEO tools or read the wider guide library.