The Name Retailer journal
Explore our SEO, AEO, GEO, content, marketplace and measurement articles. Find clear answers, worked examples and practical checklists—all in one library.
Showing 1–10 of 10 articles · Page 1 of 1
Marketplace
Build a placement budget from separate cost lines: publication, article preparation, revisions and any agreed fees. Compare complete quotes in the same currency. A low headline placement price is not necessarily a low total project cost when the writing and editorial scope differ.
Read the guideMarketplace
Review a sample of articles for usefulness, attribution, consistency and topical relevance. Keep concrete observations alongside the shortlist so another person can understand the decision. This is an editorial assessment, not a certification or a proprietary score calculated from a few visible pages.
Read the guideMarketplace
Keep DR and DA in separate columns and record their provider and observation date. They are different proprietary metrics, not interchangeable grades or a shared quality scale. Use them to frame questions about a publication rather than to certify its content or audience.
Read the guideMarketplace
Choose a publication whose readers can use your article, then examine editorial fit, commercial terms and price. Start your shortlist with a specific audience rather than the highest available authority score. A relevant placement should make sense even without a predicted ranking benefit.
Read the guideMarketplace
Compare the language your reader uses with the publication's actual content and audience context. A country field helps organize a search, but does not prove where every reader lives. Inspect the relevant section and ask for audience evidence when geography is essential to the project.
Read the guideMarketplace
Treat a traffic figure as an estimate with a scope, period and source. Before using it in a placement decision, ask whether it represents a whole domain, a subdomain or a page, and which audience or channel it includes. The number alone is not a readership guarantee.
Read the guideMarketplace
Ask how the publication identifies commercial content and qualifies paid links before agreeing to a placement. Google's guidance uses rel="sponsored" for paid placements and also accepts nofollow. Link qualification and a reader-facing disclosure are separate questions; discuss both with the editor.
Read the guideMarketplace
Compare placement and writing as distinct services. A writing tier describes the amount of text in an available option; it does not automatically define research, editing, images or revision scope. Confirm those responsibilities before comparing a prepared-article placement with a writing-inclusive quote.
Read the guideMarketplace
A useful placement brief makes content, approval, disclosure and cost responsibilities explicit. Write down who provides the text, what the publication can edit and what happens if the proposed subject is declined. The brief should reduce ambiguity before money or editorial work changes hands.
Read the guideMarketplace
Create a delivery record with the actual article URL, publication date, final content and link details. Inspect the live result against the agreed brief before calling the work complete. Track corrections separately from traffic or search outcomes so delivery evidence is not confused with performance evidence.
Read the guideExamples are illustrative unless an actual source is identified.
