The Name Retailer journal
Explore our SEO, AEO, GEO, content, marketplace and measurement articles. Find clear answers, worked examples and practical checklists—all in one library.
Showing 1–10 of 10 articles · Page 1 of 1
Technical SEO
Separate migration decisions into content equivalence, URL mapping, metadata, media and release behavior. A new interface is not a complete migration if valuable old pages and destinations remain unaccounted for. Review the old inventory before switching hosts or enabling redirects.
Read the guideTechnical SEO
Choose the intended public URL for each article and make its canonical metadata consistent with that destination. A canonical identifies the preferred equivalent version; it is not a shortcut for merging unrelated pages. Review URL choices before migration rather than relying on whatever route happens to render first.
Read the guideTechnical SEO
Check an article at narrow mobile, tablet and desktop widths with the same content and interactions. Readability depends on line length, spacing, headings and working controls, not just a lack of horizontal scrolling. Test the sidebar and tables with real long titles rather than a short sample.
Read the guideTechnical SEO
Make structured data describe the article readers can actually see. Use the real title, actual publication history and legitimate author entity. Validate syntax and inspect the rendered page together; passing a JSON parser does not establish that the markup is accurate or eligible for a search feature.
Read the guideTechnical SEO
Inspect the HTML returned for an article as well as the hydrated browser page. The title, main answer and navigation should be available in a stable, understandable form. A route that looks correct only after a client-side request needs a separate discovery and failure-state review.
Read the guideTechnical SEO
Prepare images for their actual display size and inspect the encoded result. Format, quality, transparency and source dimensions affect the trade-off; converting a file does not guarantee a smaller output. Keep the original available so a lossy conversion is reversible at the asset level.
Read the guideTechnical SEO
Link to the next explanation a reader is likely to need, using text that describes the destination. A related-reading list should connect different useful tasks rather than repeat the same question on several pages. Build navigation from the reader's decision path, not an arbitrary link quota.
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Define the page, device conditions and metric before comparing performance results. A faster-looking screenshot is not a measurement. Use a repeatable lab setup for debugging, and distinguish those observations from actual user field data when available.
Read the guideTechnical SEO
Use the correct control for the actual goal: managing crawler access is different from excluding a page from search indexing. Google's documentation distinguishes robots.txt from a noindex directive. A development preview should have an explicit indexing policy, not an accidental combination of unrelated rules.
Read the guideTechnical SEO
Build a sitemap from the public URLs you actually want discovered, with accurate modification information. Keep drafts, private account pages and utility endpoints out of the list. A sitemap is a discovery aid, not proof that an article has been crawled, indexed or ranked.
Read the guideExamples are illustrative unless an actual source is identified.
